When you’re running a business, it’s easy to have the mindset that every client is critical to the business.  We know how expensive and difficult it is to acquire clients.  It is equally hard to retain and wow your clients.  Unfortunately, if you are acquiring and retaining the wrong clients rather than core clients it can make

Companies, large and small, are blindly spending huge amounts of precious resources on digital marketing budgets. It is problematic that, in many cases, they don’t know if it is working or not because they are not appropriately measuring the results.  Even worse, they aren’t even sure why they are using this tactic in the first

It goes without saying that you should be measuring your campaigns to know if your marketing goals and ROI targets have been met. But there are other less obvious reasons to spend the extra time measuring your efforts. Team Alignment Before planning your marketing campaigns, you and your team need to agree on what to measure

This was an article I wrote many years ago. While the term, “Think Outside the Box” is pretty dated the message still holds true. In today’s business world (when I originally wrote this), the sayings, “you have to think out of the box” or “in order to achieve results in today’s environment you have to